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People Talking recommends the research method to achieve your project within a predetermined budget.

Qualitative Research

When in-depth exploration is required

  • Focus Groups – both face-to-face and virtual
  • In-depth interviews

Quantitative Research

When statistically significant answers are required

  • Online and telephone surveys
  • Central location or onsite tests

Quali-quant Research

When you want hard numbers but also need to explore “why”

  • Both in person as well as virtual

Social Media Monitoring

When you need to know your presence online

  • Technology to scour the internet – guaranteed human monitoring and review
  • Human insights to tell you what it all means and recommend actions