Theresa Dietrich of People Talking has a proven track record translating fact based learning to shape strategic decision making. She is an independent and experienced market researcher and marketer skilled at bringing her strong business experience to qualitative and quantitative research methods, because she has been both a client and supplier. In 2008, Theresa opened her own firm, People Talking, which specializes in qualitative research methods with the CPG, Agriculture and Financial Services industries. This was a natural progression after spending seven years with a full-service research consulting firm serving clients in the banking, insurance, pharmaceutical and CPG industries.

An HBA graduate of the Ivey School of Business, Theresa spent the first 18 years of her career in increasingly senior marketing positions in the CPG industry working for outstanding organizations such as Nabisco Brands, General Mills, Coca-Cola and Diageo where she learned the importance of research as a tool to aid strategic business decisions.

Theresa is a member of the Qualitative Research Consultants Association (QRCA) and the Marketing Research Industry Association (MRIA) and is a Certified Market Research Professional (CMRP).